I'm baffled by this anxiety about Microsoft's "kill switch" in Vista. Are people actually supportive of piracy? Are you worried because Microsoft lied, or that they are being mealie-mouthed (semantically too clever) again? What?
I would be more insistent that Microsoft make higher-quality software, but the kill switch is not a major problem...unless it produces false positives, turning off software for which customers have paid good money. What?
Ed Bott is finding this to be a problem with the WGA ("Windows Genuine Advantage"). WGA is another of those ungrammatical, Strangelovian, intrinsically contradictory naming schemes -- like "PlaysForSure" (is there a doubt?) the "Business Software Alliance" (Brown-Shirt thugs run by Bill Gates dad's law firm, Preston Gates & Ellis, to handcuff CEO's and parade them in front of the Five-O'Clock News when their companies are caught with invalid Microsoft software) or the "Initiative for Software Choice" (a coalition led by Microsoft to prevent fair software procurement in government). These Soviet contraptions with their Python-esque Obviously False Names are a comical tell of Microsoft's always opposite underlying intentions. According to Mr Bott, the WGA is proving to quite a few honest users of Windows neither genuine, nor an advantage.
Additionally, Microsoft should evaluate the positive value of piracy (consider the success of the GPL). They may find their file format and psychological lock-ins significantly curtailed if one-half of their market should fail to show up out of fear of a poorly worded wizard interrupting their workflow...something about ' invalid authentication...credit card...thank you.' Clearly their estimates are showing them a net positive Revenue impact: a lot of non-paying customers will stop using Windows, but too many of the quite literally unwashed will still now scrape together the several years' salary to permit their undernourished children to play pirated PC games. One family is too many, and these will eventually find Linux.
Kill switches I'm all for. They provide impetus for the emotionally battered customer (suffering Stockholm Syndrome) to find better software from a more sincere vendor.
Now, Microsoft's bean-counters have always been conservative, avoiding things like valuing their software as an Asset on the Balance Sheet. (The reason is no mystery: in such a case they would have to Depreciate the Asset and that would only create an Expense; Expenses -- like Taxes, for example, which Microsoft hasn't paid too often -- have the inconvenient effect of reducing accounting Earnings).
Perhaps they should lean toward the other conservative thing and add a line-item for Negative Goodwill. This would be a Contra-Asset or in other terms, a Liability, on the Balance Sheet. I would define Negative Goodwill as the passionate hatred of nearly all of one's customers. For Microsoft, Negative Goodwill takes shape in things like software virus attacks, piracy, and neverending negative publicity (quite like this blog post). Perhaps they could amortize, ameliorate, the Negative Goodwill account too -- as a booster of accounting Earnings much like the way Deferred Revenue liabilities are managed back into the Income Statement to keep Revenues alive and growing at whim.
There will be a time when the company wishes it had treated its customers with respect. Evidently, it's not yet.
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