There's a reason The Economist is your favorite read (after People). It oozes substance but manages through adherence to a long English/Scottish tradition of self-effacement to undercut any possible hint of self-importance. Its authority comes sentence by sentence in its Voice; and while making sense of complex and serious matters it makes light of itself and reminds the reader to attain that same healthy perspective.
The early July cover is a fine case in point. It had this picture, below, accompanied by the intriguing line, "The trouble with private equity"...

"The Trouble with Private Equity"
A great number of people in the past decade have become (more) wealthy through hedge funds and what are called "Private Equity" investment vehicles -- through managing them as well as investing in them. Whole urban real estate markets have been inflated by the sheer volume of cash flowing out of the private equity space. (It's one reason I've moved the family out of NYC).
This makes criticism of Private Equity in a venue like The Economist a bit of a sticky wicket -- readership is populated by either private equity moguls or apologists. That's why this light-hearted cover image is so strong. It begs the question, with a soft aesthetic touch, marks the presence of something like RISK(?) without hammering the point stridently or pandering to fear. It is the serene way to draw attention to certain market sectoral exuberances without spilling ones cocktail.
There is -- or must be -- a tradition of "trouble with..." covers which Economist editors may have always winked about in passing each other over the tops of the metal file cabinets in the beige hallways at Canary Warf. I specifically recall -- oh, sometime in the early 1990's -- a cover when Wall Street had had its big recovery in its long and continuing run. The cover photograph was of two camels copulating. The caption was..."The trouble with mergers".
Addison & Steele would approve.
UPDATE:

Cover was located by Nils Grotnes. Thank you, Nils.
Recent Comments