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Jeff Kaplan


Excellent primer on ODF. It's all there.

Now a next step (among many) is to boil down your paragraph that begins with "Information or data created by users and organizations and stored in office documents belongs to the creators of that data . . ." into a simple, direct headline sentence that anyone -- and I mean ANYONE -- can get on why they should give a damn about ODF. We need a rallying cry.

Everyone knows their docs end with .doc, which means that everything they create belongs to one single company. That's what .doc means.

"ODF guarantees that your data is YOUR data today and tomorrow. If it says .doc or .xls or .ppt, you don't own it."

I don't know. I just know that it has to be sold without using any tech terms.

Something simple and forceful.

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