By the way, if you haven't read Microsoft's (James Plamondon's) whitepaper, "Effective Evangelism" (PDF), you should.
The activities around OOXML indicate that this is the playbook. I'm struck dumb by this part in the intro...
"It is our job to ensure that those choosing [software] are presented with an overwhelming abundance of evidence and reasoned argument in favor of our standards."
It's why the arguments used in the ISO Fast-Track and the ones repeated ad nauseam by Microsoft's Alan Yates, for one, in Massachusetts were so awkward: they didn't have to be logically correct, didn't even need to sound smart; just memorable, confusing (if possible), repeatable, overwhelming.
Try "25 Ways to Suppress the Truth: the Rules of Disinformation" also for some nice bed-side reading that will remind you of a moment here or there in the OOXML v ODF conflict.
I'm surprised you have not seen it before. Maybe I should blog Iowa exhibits more regularly.
Posted by: Roy Schestowitz | September 01, 2007 at 01:26 AM